GMP Marketing club event: Talk by an accomplished industry expert

The evening of Thursday, July 8th, 2010, XLRI-GMP Marketing enthusiasts had the proud privilege and honour of hosting Mr.Sujith Sudhakaran, Strategic Planning Director of Draftfcb, on-campus. Mr. Sujith is an industry stalwart with 15+ yrs of experience.

He gave a very educative and informative insight in Indian Marketing trends. Punctuated with various industry experiences, the 1.5 hour session was a true testament to the anecdote on the Theory of Relativity! The XLRI-GMP student community turned up in good numbers.

While addressing an enthusiastic audience, he spoke about Marketing verticals and respective trends prevalent in the country. He briefly went through prospective Career opportunities in Indian Market and suggested areas where a B-School graduate with 6+ yrs of exp should target. He was surprised with the numbers and the zeal shown by individuals coming from non-Marketing/IT Background and aiming to pursue a career in Marketing. But he was quick to point that everyone should be ready for a reality check, as leveraging non-marketing exp won’t be a good idea.

Focus then shifted to relevance of Core subjects/Electives in the real field. He started with the thought that reading books and covering syllabus per se has never helped anybody. But he quickly added that the pedagogy of XLRI is something students can heavily bank upon. He also laid strong emphasis on keeping the basics simple and clear rather than losing the essence in jargons, models and frameworks.

The session ended with Sujith answering some of the inquisitive questions put forth by students regarding Services Marketing, IT Marketing, Marketing via Social Networking. He was able to help students analyze how raw or cooked each of these fields were.

GMP Students thanked Mr. Sujith Sudhakaran, ending a memorable evening and a day to remember at XLRI. They gained substantially by this interaction with an industry leaders. As students got answers to some of the lingering questions, it was quite evident that they were left with new thoughts to ponder upon.

Thanks to all the attendees.